In this episode, we're discussing everything Instagram. We start with a few details about our recent Instagram Auction, and the not-so-small problems that kept us scrambling well past midnight to deal with.
We then move into a general discussion on using Instagram as a business tool, and some of our best practices for growing an organic following (and why it matters). And of course we need to juice it up a bit, so we hold nothing back in discussing the trend of buying Instagram followers, giving our opinions on it and even sharing some cases where it has "worked."
• an experiment with Preston's Instagram account
Our Tricks for Growing an Organic Instagram Following
We talk about an open source tool anyone can use to see the momentum your favorite Instagram accounts have. A few other things we touch on include:
• finding your content and making it great
• posting what your followers want to see, not what you want to share
Hot Topic: Is It OK to Buy Instagram Followers?
Buckle up, because this conversation don't quit. There's a trend of buying Instagram followers (and a correlating trend of justifying it) that we just can't not talk about. We read a comment from a reader on a previous post about it, and also share an article of a blogger who admits she bought followers and claims she doesn't regret it (the tone of her article does not support that claim, IMO). We also talk about how important the difficulty of growing an organic following is, and ask the question, "Are round-robin giveaways on Instagram just another form of buying followers?" We round it all out sharing our thoughts on the Instagram Bubble we're all creating and what could happen when it pops.
Article of a blogger who admits she bought followers and claims she doesn't regret it.
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After discussing my (Chris) laziest way of being thoughtful, this episode goes deep on all the details of our DIY Magazine shoot. Julia and I share the parts that surprised us most, and give a few confessions of how underprepared we were (i.e. - the outdoor kitchen was not even recognizable as an outdoor kitchen when the crew arrived). Julia also shares how a tiny lady bug saved the most crucial shot of the entire week.
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